How to Market an App: 6 Strategies to Get Your App Discovered

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It’s everyone’s dream to make the next big application and go viral with it. This article is not about tips and tricks to make your app successful, but about some of the marketing strategies, you can use to market an app and get your brand in front of users so that they know about your product.

It is crucial to understand your app’s target audience when marketing it. Using this information, you can create a marketing strategy that will help you promote your app. To get your app discovered, try below strategies:

1- Create a business website

A website is an ideal platform for customers to gain insight into your app, and if they find it appealing, they can easily download it. By including screenshots, videos, and a detailed description of your app’s features, potential customers will have a better idea of what they are getting before they commit to the purchase. Additionally, it is essential to include contact information, allowing customers to reach out to you with any questions or concerns they may have with the app.

Not only can you use your website to showcase the benefits of your product, but you can also use it to collect leads and start email marketing campaigns. Email marketing is incredibly effective when it comes to reaching out to prospective clients, making them aware of your business, and convincing them to download your app.

2- Create content that is useful and educational

Offering helpful content is a great way to spread the word about your app. It helps your ideal customers learn more about what you offer, plus it’s a great chance for you to form a bond of trust and reliability with them.

Blogging is a great way to give people more information about what you do and why it matters. It helps you show customers, partners, and employees what’s going on behind the scenes in your industry.

Make case studies to show how your product or service has been able to help companies solve issues or meet goals. They also prove how it’s been able to make more money or save time and money.

Produce instructional videos that offer valuable educational material that you can share on social media channels like LinkedIn and Facebook. You can also embed these on websites such as YouTube and Vimeo.

Have a look at our article: “10 Places to Find Content Ideas” to get inspiration about creating content.

3- Use the power of social media

Establishing a presence on LinkedIn, Facebook, Twitter, and other social media platforms allows you to reach out to potential customers who may be willing to download your app. All you need to do is share links to your website and blog posts with a targeted audience.

Influencer marketing is yet another powerful strategy that you can use to market an app. By partnering with influencers who have an established reach and credibility with your target market, you can leverage their influence to create brand awareness, increase reach, and ultimately generate more downloads and sales.

4- Focus on SEO and digital PR

SEO (search engine optimization) is the process of improving the visibility of a website or web page in search engines via organic search results, which are unpaid placements in the search engine’s own directory.

You should optimize the website of your app for search engine traffic so that people who do not know about the app can still find it via Google searches. Rather than downloading an app, many people will use Google or another search engine to type keywords and click on links that appear.

Digital PR plays an important role here. Digital PR is the art of spreading a message through the most effective means. It’s not just about getting your app visible on TechCrunch or Mashable but about finding journalists and bloggers who may be interested in what you have to say.

Your app can benefit from digital PR if you follow these steps:

  1. Target the right publications
  2. Write a pitch that stands out from the crowd
  3. Personalize your outreach emails
  4. Don’t be afraid to get rejected

These two strategies can help you build an audience – and drive sales – without spending a dime on paid advertising.

5- Use PPC ads to capture early leads

Based on Statista, mobile advertising spending will surpass $339 billion by 2023.

Promote your application through Google AdWords or Bing Ads. This strategy requires an advertising budget, but it can prove highly effective if done correctly (i.e., targeting highly relevant keywords).

In addition to Google AdWords and Bing Ads for capturing leads, a PPC campaign on LinkedIn could be beneficial for B2B applications. Through this campaign, you can target a more specific audience related to your app.

6- Learn from your competitors

In a crowded marketplace, you need to stand out from the competition and make sure that your app is visible when people search for what you offer. You can’t just rely on word of mouth or wait for users to find your app in an app store.

Learn from your competitors. Find out who’s doing well and what they’re doing right. If they’re succeeding, you can learn from their successes and avoid their mistakes. Look at how they describe their apps, how they position themselves, what keywords they use to drive traffic to their website, and how often they update their content.


Now that you understand the basics of how to market an app, you can proceed with confidence! Bear in mind that the results you desire may not appear right away. The effectiveness of each tactic may vary, so keep at it and don’t give up.

Social Influence

Damla is the founder of Social Influence. She has spent over a decade working and leading digital marketing positions for some of the world’s most exciting and forward-thinking brands. She writes about digital marketing, websites, entrepreneurship and more.

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