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Top Content Optimization Strategies to Boost Your Organic Traffic

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Are you tired of investing countless hours and efforts into creating content to drive organic traffic? It’s a harsh reality but many content creators and content marketers experience the same problem. I mean, the point of having a business website, your goal is surely to get organic traffic that increases your sales, and conversions and improves potential leads. And if not, then what’s the point of having it? Getting organic traffic for your business takes a while and there are no shortcuts. You have to do everything right for content optimization. If you want to gain more traffic that converts into potential customers, you need to understand how the system works and what are the effective strategies.

In this blog post, I have mentioned top content optimization strategies that will help you boost your organic traffic without any major advertisement. But before I start mentioning the strategies, let me go ahead and tell you why content optimization is important for boosting your website’s organic traffic in detail.

Why Is Content Optimization Important?

Content optimization is crucial for your website’s online presence. It attracts organic traffic and by optimizing your content, you make it fulfill the requirements of the search engine’s algorithm. As a result, your chances of ranking higher among SEPRs increase without paying a single penny.

For example, optimizing your content details such as meta descriptions, titles, and tags will help search engine crawlers know what your page is about.

Here are some key benefits that your website can receive if its content is optimized.

  • Appearing on top of the SERPs.
  • Improving your website’s user experience.
  • Better conversion rate and more organic traffic.

With this out of the way, let us finally move on to mention and discuss the content optimization strategies that you can use for your website.

Top Content Optimization Strategies You Should Consider

Below, we’re going to mention the content optimization strategies in detail so you can fully understand each one.

1- Try To Mimic The Content That’s Working For Your Competitors

If you are not sure about what type of content will perform the best for you, then you can always take a look at the top-performing one on your competitor’s website. Make a list of top pages that are working best for them and try creating content that is similar to or even better content compared to the ones that are on their pages. 

Do your research seek the content gaps in your competitor’s page and analyze how you can fill those information gaps. Once you know what the top-performing content for your competitor is, ask yourself these questions for each page.

  • Is it a long-form or short-form content?
  • Are they pushing out blog posts or something else?
  • Does their content have a lot of images and visuals?
  • What type of external links and anchor texts are they using?

While answering these questions, you will realize how you can optimize your content to make it work and improve your organic traffic. You can repeat this process for every existing piece of content for your website that you think should be optimized.

2- Identify The Keywords Your Competitors Are Using And Add Them To Your Content

Keywords play a huge role in bringing traffic to your website. This is why creating a list of relevant keywords and using them in your website’s content is a fundamental step to optimize it. 

Try enlisting the keywords that are working well for your competitors. You can use keyword research tools to identify them and also find new high-volume keywords as they are a golden opportunity for you to rank higher and outrank your competitors.

In addition, try using long-tail and low-competition keywords as they are easy to rank, and your competitors may be missing them in their content pages. 

Example:
If your competitors are targeting keywords such as “Best Gaming Laptops”, then you should first focus on long-tail keywords like “Best Gaming Laptops Under $200” or “Best Acer Gaming Laptop Under $300”.
This will help you specify the intent of your keyword and will make your content highly relevant for the search engine, making it easier to rank faster and attract organic traffic.

3-Update Your Outdated Content

Search Engines like fresh, and updated content that presents users with the latest information. According to Google’s recent update, it now entirely focuses on high-quality content that truly helps targeted users. 

If the information on your content page is not fresh and updated, then it’ll be common for users to look it up somewhere. This will increase your website’s bounce rate and it will not be able to rank higher.

Secondly, Google doesn’t like or rank overly wordy content that lacks information. So if your old content is following the obsolete style, rewrite it by making it full of information and by removing unnecessary details. It can be a complicated task because you will have to go through the whole content one by one.

This text-condensing task can be done easily by using an AI summarizing tool. You can use online tools to summarize text to remove all the unnecessary details and words. It will give you room to add new and updated information. New words and new information will bring more keywords and hence more traffic. 

4 – Improving Your Content Structure: Headings & Subheadings

An ideal content structure and formatting play a significant role in content optimization to boost organic traffic. Breaking your long paragraphs into small and concise paragraphs helps search engines understand the structure and hierarchy of your content.

Adding headings, sub-headings, bullets, and short paragraphs not only makes the content skimmable and scannable by readers and search engines but also makes it visually appealing. Modern blogs add a table of contents at the start of posts. So if you have headings and sub-headings, the table of contents will give the reader a complete overview of the content. 

Final Words

To boost your website’s organic traffic, content optimization strategies play a key role in making your content highly relevant and searchable for users and the search engine. The above content optimization strategies that I mentioned will help you gain organic traffic while maintaining a stable position in the top #10 positions.

Disclaimer: This post is contributed by a guest author and does not necessarily reflect the views or opinions of Social Influence.

Social Influence

Damla is the founder of Social Influence. She has spent over a decade working and leading digital marketing positions for some of the world’s most exciting and forward-thinking brands. She writes about digital marketing, websites, entrepreneurship and more.

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