Content creation and planning for social media channels
Content planning for social media takes time, but once you plan it, you won’t have to worry about it later. This article will explain how to create a content plan and suggest platforms use for social media planning.
First of all, people think content is a text or a copy that they will use on their websites or social media, but it is more than that. Content is the texts, images, hashtags and media you use on your social media channels.
The content that your audience sees and responds to and that communicates your values and messages is the key to successful content creation. This also takes time as you need to wait and see what people want to read or watch via the formats and channels they find most useful. The content you use on your social media channels should be;
or all of the above!
Consistency is the key when creating your content as producing and sharing content is no guarantee of success. Businesses and individuals need to align their social media content with other channels to ensure there is a consistent style of communication.
Creation Of Strategical Content
Before you start preparing and posting content, you need to answer the following questions:
1- What are you trying to achieve on social media? What is your target?
2- What type of content is relevant to the audience you are targeting?
3- What do your competitors do on social media and how can you make it better without copying?
4- Who needs to be involved in content creation and posting?
5- How are you going to measure success and optimise the content on the go?
Once you answer the above questions, create content buckets. Content buckets are the groups of topics you will be posting about. For example, one bucket could be about your products and services while the other one about your employees or business values. Create as many buckets as you can because they will be helpful in creating your actual content.
When the content buckets are ready, start to build your actual content. Make sure that you feel the most creative when you do this. Take breaks, check out Pinterest, Quora or Instagram accounts or simply do whatever makes you feel inspired! When you are ready, make sure your content is relevant, engaging, consistent and interesting. Be authentic and give your audience a reason to keep on following you.
Make use of events, the newest features of the social media channels and tools, free apps (scroll down to see some of the amazing tools), use the power of shout-outs and be creative in order to succeed on social media.
Read our article: “Content Management vs. Content Marketing. What’s the difference?”
Where Should I Write My Content?
The answer to this question is pretty basic. You can create your content plan on an excel sheet, Google Spreadsheets, project planning applications like Trello, Asana or even the notes on your phone or laptop. There is no limitation here so feel free to use whichever feels right for you.
Here are some tools to make your content writing process easier;
Caption Writing: Flocked (See also “65 Instagram Caption Hooks”)
Hashtag Research: Hashtagie
Content Research: Quora
Content Design: Canva
Post Scheduling: FB Creator Studio and Later
Ready to create your social media content now? Or do you feel like this is something you don’t want to deal with while you want to focus on more important aspects of your business? Share with us in the comments below.
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