Mastering Content Creation: A Guide on How to Create a Content Plan

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Content planning for social media takes time, but once you plan it, you won’t have to worry about it later. This article will explain how to create a content plan and suggest platforms to use for social media planning. In addition, we will delve into the essential steps of how to create a content plan that not only attracts traffic and engages your audience but also enhances your online visibility.

Understanding the Basics

Before diving into the nitty-gritty of how to create a content plan, it’s essential to grasp the basics. Your content plan should align with your social media goals and target audience. Start by identifying your objectives, whether it’s to increase brand awareness, drive website traffic, or boost sales. Understanding your audience’s preferences and behaviors is equally vital. Conduct thorough research to determine the platforms they frequent, the content formats they prefer, and the best times to post.

The Key to Successful Content Creation

The content that your audience sees and responds to and that communicates your values and messages is the key to successful content creation. This also takes time as you need to wait and see what people want to read or watch via the formats and channels they find most useful. The content you use on your social media channels should be;

– Educational

– Funny

– Inspirational

or all of the above!

Consistency is the key when creating your content as producing and sharing content is no guarantee of success. Businesses and individuals need to align their social media content with other channels to ensure there is a consistent style of communication.

Creation Of Strategical Content

Before you start preparing and posting content, you need to answer the following questions:

1- What are you trying to achieve on social media? What is your target?

2- What type of content is relevant to the audience you are targeting?

3- What do your competitors do on social media and how can you make it better without copying?

4- Who needs to be involved in content creation and posting?

5- How will you measure success and optimise the content on the go?

Content Buckets:

Once you’ve addressed the questions above, it’s time to organize your thoughts into content buckets. These are essentially themed groups of topics that you’ll focus on in your posts. For instance, one bucket could revolve around your products and services, while another might highlight your employees or business values. Aim to create as many buckets as possible; they serve as the foundation for your actual content.

Once your content buckets are in place, unleash your creativity as you start crafting your content. Allow yourself to feel inspired—take breaks, explore platforms like Pinterest, Quora, or Instagram, or engage in activities that ignite your creativity. When you’re prepared, ensure your content is not only relevant and engaging but also consistent and interesting. Authenticity is key; give your audience a genuine reason to keep following you.

How to Make Your Content Interesting:

Make use of events, the newest features of the social media channels and tools, free apps (scroll down to see some of the amazing tools), use the power of shout-outs and be creative to succeed on social media.

Read our article: “Content Management vs. Content Marketing. What’s the difference?”

Content Buckets are Ready. What’s Next?

The answer to this question is pretty basic. You can start writing your content plan on an excel sheet, Google Spreadsheets, project planning applications like Trello, Asana or even the notes on your phone or laptop. There is no limitation here so feel free to use whichever feels right for you.

Here are some tools to make your content writing process easier;

  • Content Research: Quora

Are you ready to embark on the journey of creating your social media content, or do you feel overwhelmed, wishing to focus on more critical aspects of your business? Wondering how to strike the balance? Share your thoughts with us in the comments below, and let us know if you need guidance on how to create a content plan that aligns seamlessly with your business goals.

Social Influence

Damla is the founder of Social Influence. She has spent over a decade working and leading digital marketing positions for some of the world’s most exciting and forward-thinking brands. She writes about digital marketing, websites, entrepreneurship and more.

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