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Content marketing is one of the most important digital marketing strategies. Businesses can carry it out in many ways. Providing your audience with relevant, valuable content is the purpose of content marketing. On the other hand, content management is a process that should be part of your overall digital strategy. If you are a business owner and a marketer, it is important to understand the differences between content management vs content marketing.
Essentially, you can think of content marketing as promoting content like social media posts or podcast episodes while content management is creating your channels like websites, blog posts and so on.
What is Content Management?
The quality, consistency, usability, and information architecture of the website, blog, or social media page you are building are the key components of content management. Maintaining current information with new updates, fixing broken links, organizing information, and keeping it current are all part of the process.
The process of managing content also includes improving search engine optimization (SEO) by regularly updating and adding new keywords to pages.
What is a Content Management System?
Content management systems (CMS) were initially developed for large companies that needed a way to manage all their internal communications. Based on Contentstack, FileNet is considered to be the first system that was a real content management system (Founded in 1985).
Following this, many open-source content management systems and frameworks emerged in the early 2000s. Content management systems are now becoming more common among small businesses as well. With so many CMS options available today, it’s important to make sure you choose one that suits your needs before investing in one.
Why we use WordPress.org as a Content Management System (CMS)
WordPress has become a well-known open-source technology since it focuses on delivering blog content and facilitating customizations and extensions by third parties. As of 2021, there are about 1.3 billion total websites on the web. And more than 455 million sites use WordPress.
Mainly, as we don’t like to limit ourselves with what we can do on our client websites, we prefer using WordPress.org. Plus, it is cheaper in the long term, as our clients only need to pay for their hosting and domain names – unless they want to use a paid plugin. WordPress allows business websites to grow as they grow. Therefore it is our only choice when it comes to designing and developing custom branded websites.
WordPress.org (the open-source platform) and WordPress.com (the web hosting service) are two different platforms. WordPress.com is a commercial hosting service and a simplified website builder that lets users create websites easily, whereas WordPress.org gives users full control over their sites’ customization. Take a look at our article Migrating your website from WordPress.com to WordPress.org if you’re planning to switch platforms.
What is Content Marketing?
The purpose of content marketing is to reach out to people who may be interested in what your company has to offer. This can happen through a variety of different channels. This includes email marketing, social media, print materials, video marketing or podcasts. What’s important is to reach potential customers with relevant information.
How do you generate awareness, leads and sales through content marketing? Simply by creating and sharing relevant, consistent and valuable content for your audience. Answering consumer questions about your product and services could lead to a sale. Because responding to customers’ needs and wants leads to trust, authority, and brand loyalty.
Some businesses think that their content marketing efforts are not working because they are not consistent. When it comes to content marketing, you need to take a longer-term view to be successful. To help with the consistency, you can perhaps create a content calendar to plan and schedule content in advance. When you create content, you can use a consistent brand tone. And to make things easier, you can repurpose content for different channels. This is a great way to save time while keeping it consistent.
Must-Know Content Marketing Statistics to Consider in 2024
- 97% of marketers surveyed by Semrush achieved success with their content marketing in 2023.
- According to the Content Marketing Institute (CMI), 73% of B2B marketers, and 70% of B2C marketers use content marketing as part of their overall marketing strategy.
- Short-form video content, like TikTok and Instagram Reel, is the No. 1 content marketing format, offering the highest return on investment (ROI).
- Generative AI reached over 100 million users just two months after ChatGPT’s launch. (Source: Search Engine Journal)
- Marketers who are using AI said it helps most with brainstorming new topics (51%), researching headlines and keywords (45%), and writing drafts (45%). (Source: CMI)
- 80% of B2B marketers who use paid distribution use paid social media advertising. (Source: CMI)
- Top 3 content challenges included “attracting quality leads with content” (45%), “creating more content faster” (38%), and “generating content ideas” (35%). (Source: Semrush’s The State of Content Marketing: 2023 Global Report)
Conclusion
Content marketing and content management are closely intertwined and similar in some respects. Yet, they are also different in other ways.
In conclusion, businesses need both of them to be successful. Content management can help with everything from SEO to brand monitoring. On the other hand, you can’t ignore content marketing in order to make sales.
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