SEMRush Unveils New Logo and Visual Identity

Getting your Trinity Audio player ready...

And a whole lot of new features including content marketing and competitive research tools

Semrush is one of the most recommended online visibility management and content marketing software on the web. It was established in 2008 with a few SEO and IT professionals to make online competition fair and transparent. They started with two tools and increased it to 48 in 12 years. Today, Semrush helps companies of all sizes and industries to optimize their visibility across main channels and create engaging content for their users. They are in the top 15 most recommended SEO tools in the World!

When it comes to digital marketing, we all know the importance of data and statistics. Semrush provides traffic, search, advertising, content, social media data, brand mentions and many more to its international clients.

The company, which started its start-up journey with SEO tools, now touches almost every aspect of digital marketing with its new tools and features on the platform. And like every growing business, Semrush has decided to renew its brand to adapt to the marketplace and remain relevant.

The New Vibrant Visual Identity

Energetic, friendly and bold

Semrush’s brand refresh is reflecting a more current, updated image of the company which reassures their customers that they still know what they are doing. It is dynamic, colourful and more appealing to people within the modern marketplace. The new pastel colours reflect the friendliness and vivid character of the brand. Therefore it is articulated by the vast colour palette and bold, yet soft graphics.

Semrush’s brand makeover includes a new logo, new colours, and other visual elements. They kept their symbol, which is a fireball. According to Semrush, Fireball reflects the energy that fuels the marketing mechanism.

Semrush CEO Oleg Shchegolev said, “Semrush has always been relentlessly focused on developing our tools in line with the emerging challenges faced by our customers. Our refreshed logo and visual identity reflect our mission to make good marketers into great marketers by providing data and insights to fuel digital marketing success. Semrush is a spark that sets marketing in motion. And now our visual identity serves as an extension to our commitment to improving our customers’ online visibility.”

The company reflected their new branding on all pages of their website and products. Now let’s have a look at their new reports and tools.

semrush old and new logo

New Semrush Tools and Improvements

Over the past two years, Semrush’s keyword database grew more than 10 times and it now includes over 20 billion keywords for over 120 countries. This makes Semrush the marketing toolkit with the largest keyword database on the market!

Moreover, there are so many new tools, reports and features on the software. Semrush is growing really fast, and you wouldn’t want to miss any of these improvements. Let’s take a look at what these new updates are;

semrush new branding abstract blue green and orange elements

First of all, Semrush tools and reports aim to help marketers that work in the following services: SEO, PPC, SMM, Keyword Research, Competitive Research, PR, Content Marketing, Marketing Insights and Campaign Management. There are 6 main tabs when you log in to your Semrush dashboard, and these are SEO, Local SEO, Advertising, Social Media, Content Marketing and Competitive Research.

SEO Dashboard

SEO Dashboard is divided into 5 groups. These are Competitive Research, Keyword Research, Link Building, Rank Tracking, On-Page & Tech SEO.

Keyword Overview report:

The new features include the global volume metric, the SERP analysis and its newly-introduced features, keyword bulk analysis, keyword gap and keyword manager. Keyword gap analysis allows you to find the keyword opportunities and give you a competitive advantage.

Domain Overview report:

Domain overview allows you to get insights into the strengths and weaknesses of your competitor or prospective customer. The new features here include the worldwide view, subdomain- and subfolder-level analysis and a new compare mode.

Backlink Analytics report:

You can use this feature to track any domain’s backlinks with the new “target URL error” filter and run a backlink audit.

Position Tracking:

Share of voice and cannibalization report, devices & locations report and export scheduling are some of the new features on position tracking functionality.

More Powerful Site Audit:

On the on-page and technical SEO part, you can now get a detailed site audit including markups report. Markups report shows you the number of pages with markup, pages by markup type, structured data items and structured data by pages.

Local SEO

Listing Management:

With the listing management tool, you can check your listings, see opportunities, monitor reviews and attract new customers. The new features include the local rankings report, review management and local ranking heatmap.

Competitive Research Tools:

A competitive research tool allows you to run subdomain-level analyses, audience insights reports and the traffic journey report.

Market Explorer:

Growth Quadrant, Benchmarking Report and creation of custom markets allow you to see the market traffic size, industry leaders by acquisition channels, traffic trends, the share of visits, audience gender, age and interests.

semrush dashboard screen

Content Marketing

Content Marketing Tools:

This is one of my favourite updates on the platform. With the topic search, you can generate content efficiently and boost your reach. You can manage your tasks and create content that resonates with your audience.

The new content marketing tools include Topic Research, Marketing Calendar, SEO Content Template, SEO Writing Assistant, Brand Monitoring, Post Tracking and Content Audit.

In order to write great content, all you need to do is:

1- Find a topic that resonates with your audience using the topic research tool

2- Create a plan and collaborate with your team using Marketing Calendar

3- Create content that drives traffic to your website using the SEO content template

4- Write & Optimise using the SEO Writing Assistant

5- Analyse your mentions in the Brand Monitoring tool

6- Measure results and competitors’ brand presence using the Post Tracking tool

7- Revise and improve using the Content Audit tool

Click here to start using Semrush Content Marketing Tools for free!

Social Media

Social Media Tools:

Semrush has you covered when it comes to social media as well. You can connect your social media accounts to the platform, set your scheduling plan for each social media network, create your posts, and social media ads and analyse your content performance.

Other new integrations

Agency Growth Kit:

Agency Growth Kit gives you the ability to utilize a set of customized tools to help your agency’s needs. With Agency Growth Kit, you can;

  • Generate Leads
  • Pitch to Clients
  • Optimize Client Management Workflows
  • Automate Your Reporting
  • Strengthen Your Brand
  • Showcase Your Expertise


Sellerly by Semrush:

Sellerly is a tool for Amazon. With Sellerly, you can maintain and grow your Amazon business with its traffic insights, Amazon listing quality check and listing protection features. Listing protection is especially beneficial for those who sell a lot of products on Amazon. It’s a smart alert system that will help any business using Amazon as a distribution channel instantly respond to any negative changes in their listings.

Yoast Integration:

The Yoast SEO plugin makes it easy for your site to meet the highest technical SEO standards. Yoast users can now benefit from Semrush’s smart keyword suggestions and data to create better content. Both free and premium Yoast SEO users have access to the Semrush related keyphrases.

Prowly for digital PR:

Semrush acquired Prowly in September 2020, a fast-growing SaaS public relations start-up. With Prowly, you can connect all PR activities in one place.

Get 7 Day free trial to Semrush PRO ($119.95 Value)

Semrush New Prices

In addition to new features and a brand refresh, Semrush also announced that the suite’s pricing will increase. Semrush has 3 main price plans, Pro, Guru and Business. As we have explained in our previous article “Should You Use Semrush for Your Business Website”, there are limits to each plan which might help you to select the best plan for your business.

Click here to see what you can do using the FREE Semrush plan.

semrush pricing and plans


Semrush is a great platform which allows you to get a deeper look at your competitors as well as at the keyword and topic opportunities. So if you like to improve your content marketing strategy based on accurate data and your competitors, Semrush will be your favourite platform!

Before investing in a platform, it’s important to know that the reports are accurate, and they are constantly improving their features as the needs of digital marketing have been changing over the years. Semrush’s new branding and features are proof of its commitment to growth and delivering the best to its clients. They are ready to adapt to the ever-changing marketplace.

Curious to learn more about Semrush? Click here to start discovering these exciting new tools to grow your online presence!

Click here to get 7 Day’s free trial to Semrush PRO ($119.95 Value)

Disclosure: Bear in mind that some of the links in this post are affiliate links and if you go through them to make a purchase we may earn a commission.

Social Influence

Damla is the founder of Social Influence. She has spent over a decade working and leading digital marketing positions for some of the world’s most exciting and forward-thinking brands. She writes about digital marketing, websites, entrepreneurship and more.

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