Should You Use SEMrush for Your Business Website

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Why SEMrush is a useful tool to boost your website traffic

Search engine optimisation (SEO) is one of the most important digital marketing strategies to drive traffic to your website, collect leads and make sales. SEO consists of three types, and these are on-page SEO, technical SEO, and off-page SEO. While on-page SEO consists of basics that you need to have on your websites such as keywords, meta tags, title tags and optimized content, off-page SEO and technical SEO require a bit more effort.

As an entrepreneur, you might find SEO too technical or complicated. It might indeed be a bit difficult as various factors determine your website’s ranking, and it requires a lot of time and effort. But thanks to all the online tools out there, your job can get easier. SEMRush is one of the most powerful software out there that can help you run SEO campaigns, see what your competitors are doing and even more under a single platform.

What is SEMrush?

SEMRush is an all-in-one digital marketing program that helps you run SEO, pay-per-click (PPC), social media, and content marketing campaigns. The platform audits your website, allows you to understand how well your website and your competitor websites are doing and offers you tools that help you boost your digital marketing efforts.

With its keyword research tool, you can easily define and use the right keywords in your ads or content marketing efforts. Running display ads? SEMRush can give you insights about who has seen your ads and how well they performed.

In addition to easy reporting, SEO dashboards and keyword analysis tools, you can also use its SEO Writing Assistant which helps you to improve your writing skills.

The platform’s user interface is pretty simple. There is a search box where you can enter the website you would like to research for and a left-hand column where you can access all the features like Content Marketing, Social Media, Advertising, SEO and Local SEO.

The competitor research toolkit gives you an idea about how well your competitors are doing in terms of SEO, Advertising, Content and PR and social media.

Listing Management Tool

How much does SEMrush cost?

SEMrush offers three different plans (Pro, Guru and Business). Pro is the basic subscription, Guru is the most popular for SMBs and growing agencies, and Business is the advanced option for agencies, E-commerce projects, and businesses with an extensive web presence.

The cost is dependent upon the plan you choose (see below your limits for each plan) and whether you want to use a monthly or yearly plan. However, you can start using Pro and Guru plans for free and see if you’d like to move on to a paid membership.

All SEMrush plans include 40+ advanced tools and features to boost your marketing. Here are the limits of each plan which might help you to select the best plan for your business:


  • 5 Projects
  • 500 Keywords to track
  • 100 000 Pages to crawl
  • 10 000 Results per report
  • 250 Keyword metrics updates per month
  • 500 SEO Ideas Units
  • 50 Social profiles for
  • monitoring
  • 10 Social profiles for posting
  • 5 Scheduled PDF reports


  • 15 Projects
  • 1500 Keywords to track
  • 300 000 Pages to craw
  • 30 000 Results per report
  • 1000 Keyword metrics updates per month
  • 800 SEO Ideas Units
  • 100 Social profiles for monitoring
  • 30 Social profiles for posting
  • 20 Scheduled PDF reports


  • 40 Projects
  • 5000 Keywords to track
  • 1000 000 Pages to crawl
  • 50 000 Results per report
  • 5000 Keyword metrics updates per month
  • 2000 SEO Ideas Units
  • 300 Social profiles for monitoring
  • 50 Social profiles for posting
  • 50 Scheduled PDF reports
semrush pricing and plans

What Can I Do With A Free Account From SEMrush?

With a free SEMrush account, you can still use a wide range of tools, but you will be limited. Let’s have a look at what you can do with a free SEMrush account:

  • You can perform ten searches a day in our Domain Analytics and Keyword Analytics databases. Please note that each domain searches and click on any of the links to further reports counts as one search.
  • You can access only ten results per search – this includes backlinks report, advertising research reports and keyword reports.
  • You can create and manage one Project in the projects section.
  • The site audit is limited to only 100 crawled web pages.
  • You can create one SEO Content Template, one On-Page SEO Checker campaign, and use the SEO Writing Assistant once.
  • You can run two search queries in Topic Research and schedule 1 PDF report within the My Reports area.

SEMrush vs Hiring an SEO Company

The answer is simple. If you would like to learn more about SEO and how your website is doing, SEMRush is a great platform. However, if you do not have enough time and energy to learn about SEO and the technical details, you may want to outsource an SEO company for your business.

However, if you run your display and social media ads, and follow a digital marketing strategy to get a closer look at what your competitors are doing, I would recommend you take the time to learn more about SEMRush.

Why you should consider using SEMrush

1- SEO Toolkit helps you to improve your search engine rankings

SEMRush offers over 20 tools and reports to assist you in every step of your website SEO. It includes a keyword database, backlink management tools, rank tracking, on-page SEO analysis, and a technical SEO audit tool. You can access the SEO dashboard from the top of the left-hand navigation menu. Reports in this workflow include:

  • Domain Overview
  • Traffic Analytics
  • Organic Research
  • Keyword Gap
  • Backlink Gap

Whether you need a quick overview of your website or dive deep into competitor research and positioning, SEMrush offers digital marketers an easy way to pull accurate data on its platform.

2- You can plan well-performing Google Ads campaigns

Competitor analysis plays a huge role while creating your display and text ads. With SEMrush advertising toolkit, you can study your competitor’s past campaigns, and set up your advertising strategy with keyword lists and ads.

The keyword research workflow include reports such as:

  • Keyword Overview
  • Keyword Gap
  • Keyword Magic Tool
  • Ad History
  • PPC Keyword Tool
  • CPC Map

3- You can create, schedule and monitor your social media posts

SEMrush’s social media toolkit allows you to create posts and monitor their performance. Besides, you can benchmark your progress against your competitors, and create compelling social media ads. You can do these for Facebook (Business pages), Instagram (Business profile), Twitter, and Pinterest without leaving the SEMrush interface.

4- Create quality content that brings traffic to your website

When it comes to content creation, you cannot underestimate the importance of planning and research. SEMrush’s content marketing toolkit makes it easy to create and improve your existing content plan, and find content gaps.

With this toolkit, you can find popular content ideas, create content plans and share them with your team. Moreover, you can create SEO-friendly copy and conduct an audit of your website’s content using real-time metrics from SEMrush, Google Analytics, and Google Search Console.

Please note that these tools are only available in full with a Guru or Business level subscription.

5- Integrations with Google products and social media helps you stay organized

We all know that digital marketing is not only about social media. Digital Marketing is all marketing activities that use digital devices and platforms, so it cannot only be Instagram or Facebook. If you want to succeed with your digital marketing efforts, it is essential not to put all your eggs into one basket. Therefore it is crucial to study and understand all the channels that are available out there.

SEMrush allows you to connect some important digital marketing tools so that you can keep everything in one place. These include WordPress, Google Analytics, Google Search Console, Google Ads, My Business, and social media platforms including YouTube, Trello and Majestic.

Final Thoughts

If you want to grow your online presence and do this under one platform, SEMrush is a great all-in-one software. With its reports and accurate data, you can identify opportunities and use these opportunities to your business’ benefit, or fix critical SEO errors on your website. There are various global companies such as, Skyscanner and PayPal that use SEMrush to supercharge their SEO, and one can see why they prefer SEMrush over others.

Overall, SEMrush is a perfect tool for SEO professionals, entrepreneurs who want to grow their online presence and website developers. It is easier than many other platforms out there and allows you to build a very successful content marketing strategy.

Click here to get 7 Day’s free trial to SEMRush PRO ($119.95 Value)

Disclosure: Bear in mind that some of the links in this post are affiliate links and if you go through them to make a purchase we may earn a commission.

Social Influence

Damla is the founder of Social Influence. She has spent over a decade working and leading digital marketing positions for some of the world’s most exciting and forward-thinking brands. She writes about digital marketing, websites, entrepreneurship and more.

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