Branding

5 Questions To Ask Yourself About Your Personal Brand

The world of personal branding is ever-changing. It is no longer a field reserved for influencers or celebrities, but for every person and every business. There are no set rules or formulas when it comes to building your personal brand. But there are some questions you should ask yourself before you even build your personal …

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the best video tools to create branded instagram reels

The Best Video Tools to Create Branded Instagram Reels

Get Started with Instagram Reels using these tools and tips Instagram Reels are 15- or 30-second videos you can record, edit, and post on Instagram. Reels are found in the Explore tab, so using them can help you reach thousands of people. Instagram announced that Reels in “Explore” offers anyone the chance to become a creator …

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brand identity and brand consistency

Brand Identity & The Importance of Brand Consistency

Differences between branding and brand identity and the importance of brand consistency in customer decision making process Brand identity (or brand visual identity) is the visible element of a brand. Brand visual identity elements such as colour, fonts and logos identify a brand in the audience’s minds. It differentiates a business from its competition. It …

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