Leave a memorable impression on your ideal clients and increase your sales with a successful brand
Today, every business needs a brand. Not just a logo, but a way of standing out in the crowd and letting your customers know how you can help them. This 8 Simple Steps to Building Your Successful Brand article will help you avoid mistakes and focus on what really matters — delivering value and building trust with your audience. So, don’t let your business fade into the background, keep on reading.
What is branding?
Branding is the marketing practice of creating a name, symbol or design that identifies and differentiates a product from other products. Branding makes a memorable impression on consumers and allows your audience to know what to expect from your company. In other words, branding is your reputation.
When it comes to branding, consistency plays a huge role. Because a good experience leads to referrals and loyalty.
8 Steps to Building a Successful Brand
1- Find your niche and unique selling proposition
Ask yourself why you exist and what differentiates your business from the others.
Once you know the answers, start building your vision, mission, tagline and brand voice.
2- Check what the competitor brands do
Competitor research is a key element of your brand development.
Check out what the other brands in your field do and see how you can differentiate yourself from the others.
Write down and create charts if it helps you to collect your thoughts together.
3-Define your target market
Here, you need to define the complex behaviours and lifestyles of your consumers.
For example, instead of targeting just women, target working mothers between 30 and 55 years old, who live abroad and have good income.
You may include age, gender, location, education level, income, motivations and behaviours.
Once you define personas, you can create a brand identity that they can understand and relate to.
4- Create your mission and vision
A mission statement defines the company’s business, its objectives and its approach to reaching those objectives. It describes the company’s function, markets and competitive advantages.
On the other hand, the vision statement focuses on tomorrow and what the business wants to become.
5- Determine your unique brand voice
List the words that fit your brand. Is it dynamic, technical, professional, flexible or creative? List down the adjectives that you can think of and select the ones that fit the best to your brand.
This will help you to determine your brand voice.
6- Your brand’s story and messaging
Here, you need to define who you are and what you offer. Remember that this is not what your products can offer but why they are important for your customers.
7- Create a logo and Brand Assets
Congratulations if you have reached this point. The most exciting part of the brand-building process is to create a brand logo and tagline for your business.
Here, you can hire a professional like Social Influence.Co to help make your brand stand out.
Social Influence.Co can create a visual identity for your business which includes;
-Logo
-Colour palette
-Fonts
-Brand assets (photography style, icons, website elements etc.)
8- Integrate your brand into every aspect of your business
Your brand should be visible and reflected in everything that your customer can see, read, and hear. This includes;
– Stationery
– Website design
– Social media
– Packaging and products etc.
Your website is the most important tool for marketing your brand. When you design your website, make sure to incorporate your voice, message, and personality into the content. Social Influence.Co can build mobile-friendly websites that are in line with your branding.
Contact us today to enquire about our custom visual identity and website building packages.
