You can start boosting your Instagram visibility right now by implementing these 8 easy steps
Instagram is one of the most popular social networks in the world. It has 1.074 billion users posting millions of pictures and videos each month. It’s no secret that it has developed into a powerful content marketing tool.
In 2021, Instagram can generate over 4 times more interactions compared to Facebook. This makes it even more appealing to entrepreneurs and small businesses.
Let’s see how you can grow on Instagram and increase your reach, whether you’re a big brand or just trying to get more followers.
1- Post consistently
Consistency is key with Instagram. While posting to Instagram more often may help grow your reach by increasing the likelihood that your content will be seen, it may decrease your engagement. You should always aim to provide value with your posts no matter how frequently you are posting. Moreover, when you post consistently, you set expectations with your audience.
By using Instagram scheduling tools like Facebook Creator Studio, you don’t have to worry about posting every day directly from the app.
2- Use new features like Reels
These days, reels are a real growth hack until they create a new feature. In the Reels tab on Instagram, you can save audio clips of your choice, get inspiration, and use the effects you want to create your videos.
The social network is committed to promoting original content, so creating original content using the Reels editor can also improve your visibility. If you’re repurposing TikTok videos, make sure to remove the watermark.
Ensure your text is in the centre of the screen. Your audience is likely to scroll right past your video if they can’t easily read the text.
3- Have a hashtag strategy
You can use up to 30 hashtags on Instagram. Make sure to use them all, but be selective about which hashtags you use, because some of them might be spammy. You can include hashtags in your captions by adding line breaks or in the comments.
Mix popular hashtags with niche hashtags. Alternatively, you can use an online hashtag generator such as Display Purposes.
You don’t have to reinvent the wheel every time you post something on Instagram. Make a list of hashtags relevant to your industry and brand, and use them while scheduling your posts.
4- Engage & create a community
Building a loyal following for your brand can bring long-term benefits, but it’s no easy task. It takes time and effort.
Engaging and interacting with your followers from day one is key to building a strong Instagram community. Comment on their posts, use story stickers to create meaningful conversations, and reply to your DMs and the comments on your photos.
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5- Be authentic and show your face
Especially for small businesses, showing face is a very important part of building credibility. By using Reels, Stories and IG Lives, entrepreneurs can show the personality behind their brands. At the end of the day, what separates you from the crowd is your authenticity. Your face can help your brand to be recognized.
Always remember that people buy from real people. Turn your visitors into paying clients by showing your face.
6- Optimize your bio
First impression matters and your bio is one of the first things your profile visitors see on your profile. Make sure to write what you do, who you serve and add a call to action.
7- Stick to your brand colours
Another way to make a good first impression is through aesthetics. If you don’t use templates or graphics, make sure your photos are edited with similar tones so that the colours in your profile are consistent.
8- Use storytelling
Make sure your content is shareable. Education, entertainment, and inspiration are the top three characteristics of content that perform best on Instagram.
Create descriptive captions. Providing relatable and engaging captions is important to generating engagement and sharing. Make sure to include a call to action at the end of your posts.
Finally, Instagram does not require you to engage with everyone. The platform has so many features to help you gain visibility, and you can spend hours on it. It is critical to create an effective content strategy, engage your target audience, use relevant hashtags and stay consistent if you don’t want to regret it later.
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