30 Free Tools and Resources for Your Small Business

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Save a lot of time and money with these free tools and resources

Having a website or opening a social media account will not grow your business unless you promote your business with the right tools. Finding the right marketing tools and resources can help complement your campaigns for optimal results and save you a lot of time and money. Therefore, we have compiled 30 free tools and resources for your small business that you or your team can use.

5 Copywriting and SEO Tools

1- Hemingway App: Improves your writing skills by highlighting lengthy, complex sentences and common errors 

2- Grammarly: Scans your text for common grammatical mistakes everywhere you type. 

3- CoSchedule Headline Analyzer: A tool that scores the quality of your headlines and rates their ranking potential.

4- Google Ads Keyword Planner: Discover what terms people are searching for to guide your keyword strategy. 

5- SEMrush: A powerful SEO and content writing tool. With the free version, you get one ‘project’ run which includes keyword domain reporting and site auditing. Here is our detailed article about why you should be using SEMrush for your business.

5 Social Media Management Tools

1- Facebook Creator Studio: Manage posts, insights, and messages from all your Facebook and Instagram Pages in one place. 

2- Hootsuite: Social media management platform. The free plan provides 2 social media accounts and 5 posts. 

3- Later: Post to Twitter, Facebook, and Pinterest, but its main emphasis is Instagram. On a Free plan, you’ll get 1 Social Set, 1 user, 1 Access Group, 30 posts per month per social platform, Lite and Instagram Analytics Lite.

4- Tailwind: Pinterest and Instagram scheduler and analytics tool. Free plan includes 1 Pinterest and 1 Instagram profile, 20 posts per month, and basic analytics. 

5- Canva Content Planner: Here is our article explaining how to use Canva Content Planner

5 Free Stock Photos and Videos

1- Unsplash: Beautiful, free images and photos that you can download and use for any project. 

2- Pexels: Download and use 10000+ free stock photos for free.

3- Freepik: Browse and discover millions of vectors, photos, PSD files, icons, and free presentations templates.

4- Freeimages: Browse over 300000 free stock photos and find the perfect royalty-free image quickly. 

5- Pixabay: Pixabay is a vibrant community of creatives, sharing copyright-free images, videos and music.

30 Free Tools and Resources for Your Small Business on a pastel background with a lot of flying books

5 Collaboration & Project Management Software

1- Trello: Trello is a collaboration tool that organizes your projects into boards. In one glance, Trello tells you what’s being worked on and who’s working on them.

2- Google Drive: With Google Drive, you can share, edit, reformat, and collaborate on any documents with your clients and teams.

3- Asana: Asana’s web and mobile apps help you stay on track, keep projects organized, and hit deadlines.

4- Slack: Slack is a messaging app for business that connects people to the information they need.  

5- Flock: With Flock you can quickly bring people together, discuss ideas, share information, assign tasks, and track team progress, so your team can focus on what they do best.

5 Free Podcast Hosting Tools

1- Anchor: Create your podcast, host it online, and distribute it to your favourite listening platforms – all within the app 

2- Buzzsprout: Upload your podcast to Buzzsprout and get listed in all of the top podcast directories. There’s a forever free plan (no credit card needed to sign up) but your episodes get removed after 90 days, then their plans start at $12/month.

3- Spreaker: There is a free plan to test things out, but the Broadcaster option is the best.

4- Podbean: The podcast hosting service provides four different plans for users, including one completely free version. 

5- Podomatic Podcast Recorder: Podomatic Podcast Recorder will automatically publish your podcast episodes to all of the major audio streaming platforms. 

5 Free Web Video Conferencing and Screen Share Tools

1- Zoom: Zoom’s free plan only offers 40 minutes of conferencing and limits the number of call participants to three people but it’s a great tool for one-to-one meetings.

2- Zoho Meeting: There is no limit for the meeting duration and lets you hold unlimited meetings even using the free edition.

3- Cisco Webex: Webex’s free version limits the number of conference participants to three. Users can share their screens. Anyone who uses Cisco Spark will appreciate the fact that the platform can be integrated with Webex.

4- Skype: Skype has a free, web conferencing solution that is also worth using. Even though this feature is not widely known, Skype does allow screen sharing.

5- joinme: The free plan is limited to conferencing and screen sharing. The free trial of the advanced plans includes free audio conferencing that comes with its own dedicated conference call number in more than 40 other countries. 

The process of growing a small business can be overwhelming, especially if you don’t know which resources to make use of. Have you used any of the above tools? Share in the comments.

Social Influence

Damla is the founder of Social Influence. She has spent over a decade working and leading digital marketing positions for some of the world’s most exciting and forward-thinking brands. She writes about digital marketing, websites, entrepreneurship and more.

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