The Importance of Good Aesthetics on Instagram

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Have you ever wondered why some Instagram accounts have millions of followers? You can create amazing images and videos, but visual content is all that matters. It’s time to start creating the right Instagram aesthetics now if you want to use Instagram for business.

Why Instagram Aesthetics Matter

Aesthetics on Instagram help you express yourself, attract followers, and make your account more appealing to brands. 

There is a saying that “beauty is in the eye of the beholder,” and that applies to Instagram as well! When it comes to aesthetics, what looks good to one person might not look good to another. For example, some people prefer minimalism while others like bold colours and patterns.

Some things, however, appeal to most people: a consistent colour palette and layout will help you attract viewers who like similar things. You are more likely to attract attention if you have an aesthetic that is unique or hard to find elsewhere on Instagram. But only if your aesthetic is of high quality and well-executed.

It is also important to pay attention to aesthetics because they can be used as a measure of quality. If someone sees your profile and thinks “this person looks like they know what they’re doing,” then they’ll trust you more when it comes time for them to take action (like buying from your website). As we explained in one of our previous articles, brand consistency increases your brand awareness and trust.

Why Instagram Is about the Images and not How Many Followers You Have

Instagram is about the images and not about how many followers you have. It doesn’t matter how many followers you have if your photos don’t engage people. A great and cohesive Instagram aesthetic will leave a lasting impression on your viewers. It can have a positive impact on their lives, while a bad profile will make them feel disappointed or even annoyed with you.

Your Instagram profile should capture your audience’s attention and keep them engaged. It should also be interesting enough that they look forward to seeing more of your work in the future.

To create high-quality images that will attract new followers, you can work with us or purchase one of our Canva templates. When you purchase Canva templates, all you need to do is to edit the text, images etc. on Canva. It’s a time saver when you have a lot of things to do other than dealing with social media.


Oftentimes, we don’t give aesthetics enough credit. But the truth is, good design can make or break your brand. 

It’s not only about making your business look good—it’s about making it look good to people who are looking at your brand on Instagram. 

Good design helps you create a cohesive look that feels like a part of you and your brand, rather than a random mishmash of images that don’t belong together. It also helps to create a sense of consistency across all of your posts so that users know what to expect from each one as they scroll through their feeds.

When people see something beautiful, they’re more likely to take notice and take action. And that’s exactly what you want when trying to build up your customer base and grow your business.

Want to work with us for your Instagram design templates? Contact us today.

Social Influence

Damla is the founder of Social Influence. She has spent over a decade working and leading digital marketing positions for some of the world’s most exciting and forward-thinking brands. She writes about digital marketing, websites, entrepreneurship and more.

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