1- Can you tell our readers about your background?
I am a 25-year-old fashion model turned entrepreneur. I have been in the industry for 10 years and saw the harms of fashion in the environment but I’ve always loved fashion, so I wanted to start a boutique that had those sustainable and ethical morals at heart.
From there, that’s where I started my online sustainable boutique, Ava the label.
2- What inspired you to start your business?
I wanted to make a change. To ripple effect a difference in my clients’ lives. I am also the daughter of 2 entrepreneurs and I always wanted to be my own boss!
3- Where is your business based?
It’s online but I am based out of Philadelphia, PA!
4- How did you start your business? What were the first steps you took?
A lot of hard work. An idea, vision, research, planning, and a lot of action and time. Community and connections were everything.
All of the little conversations I had from idea to launch helped me get to where I am today. It also took a lot of trust and belief!!
5- What has been the most effective way of raising awareness for your business?
Word of mouth and social media. Reels & TikToks for days. All of my connections have led me to new sales and so on.
6- What have been your biggest challenges and how did you overcome them?
Time and money have been my biggest challenges.
Not enough time in the day for me to do everything I want to do by myself, and not enough money coming in yet to outsource what I’d like.
7- What personal sacrifices have you made throughout your career?
I’ve given up going out a lot to work on my business. It’s paid off and it’s continuing to pay off. It’s definitely not always easy to balance work and personal life.