Social Media Marketing for Small Businesses: Tips For Success

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Starting a small business can be an exciting but daunting endeavour, especially when it comes to promoting it online. With over 3.6 billion people using social media worldwide, it’s clear that social media marketing is a must for any small business. But where do you start? In this post, we will provide an overview of how social media can be used to promote your small business, including tips on creating a social media strategy, managing your social media accounts, and measuring your success.

Create a Social Media Strategy

Before diving into social media marketing, it’s important to create a plan. Your social media strategy should align with your overall business goals and target market. Here are some steps you can take to create a social media strategy:

  1. Identify your target audience: Who is your ideal customer? What platforms do they use? Knowing this information will help you focus your efforts on the platforms that matter most.
  2. Define your goals: What do you want to achieve with social media? Is it to increase brand awareness, generate leads, or drive sales?
  3. Choose the right platforms: Not all social media platforms are created equal. You should focus your efforts on the platforms where your target audience is most active. For example, if you are targeting a younger audience, Instagram and TikTok may be better options than Facebook.
  4. Develop a content plan: Your content should be engaging, relevant, and informative. Consider creating a content calendar to help you stay organized.

Manage Your Social Media Accounts

Once you have a plan in place, it’s time to start managing your social media accounts. Here are some tips to help you manage your accounts effectively:

  1. Post consistently: Regularly posting content can help keep your audience engaged and interested in your business.
  2. Interact with your audience: Respond to comments and messages in a timely manner to show that you value your customers.
  3. Use visuals: Images and videos can be more engaging than text alone. Make sure to use your branding consistently in your visuals.
  4. Stay on top of trends: Keep up with the latest trends and hashtags in your industry to stay relevant.

Measure Your Success

Measuring the success of your social media marketing efforts is crucial to improving and refining your strategy. Tracking your metrics allows you to see what is working well and where you may need to make changes. Here are some metrics to keep an eye on:


Engagement is a key metric to monitor because it indicates how well your content is resonating with your audience. This includes likes, comments, shares, and any other interactions your audience has with your social media posts. By tracking your engagement, you can see which types of content your audience is most interested in and adjust your strategy accordingly.


Reach is the number of people who see your content on social media. By monitoring your reach, you can see if your social media efforts are helping you to reach a wider audience. If your reach is low, you may need to re-evaluate your content and the platforms you’re using to ensure you’re reaching the right people.


Conversions refer to the number of people who take a desired action as a result of your social media efforts. This could be filling out a form, signing up for a newsletter, or making a purchase. By tracking your conversions, you can see how effective your social media marketing efforts are at driving sales and achieving your business goals.


If you have a website, you can track how much traffic is coming from your social media platforms. This can give you insights into which platforms are sending the most traffic to your website, which pages are getting the most traffic, and where your traffic is coming from. This information can help you make data-driven decisions about your social media strategy.

It’s important to keep in mind that measuring your success on social media is an ongoing process. It takes time to build a following and see the results of your efforts. However, by tracking your metrics and making adjustments as needed, you can improve your social media strategy and achieve success over time. Remember to set realistic goals for your social media efforts, and use the data you collect to make informed decisions about your strategy.

Examples of Successful Small Businesses Started by Women Over 35

To provide inspiration and motivation, here are some examples of successful small businesses started by women over 35 that have effectively utilized social media marketing:

  1. Spanx: Sara Blakely started Spanx at age 29 and has since built an empire, largely due to her savvy use of social media. By regularly posting behind-the-scenes photos and videos, Spanx has gained a loyal following on platforms like Instagram.
  2. Nasty Gal: Sophia Amoruso started Nasty Gal as an eBay store at age 22 and grew it into a multi-million dollar business. Social media played a big role in her success, with Nasty Gal becoming known for its edgy and irreverent voice on platforms like Twitter.
  3. Stella & Dot: Jessica Herrin started Stella & Dot at age 24 and has since built a successful direct sales company. Social media has played a big role in her success, with Stella & Dot’s ambassadors using platforms like Instagram to showcase the company’s products.

In conclusion, social media marketing can be a powerful tool for promoting your small business. By creating a social media strategy, managing your accounts effectively, and measuring your success, you can reach a wider audience and grow your business.

Social Influence

Damla is the founder of Social Influence. She has spent over a decade working and leading digital marketing positions for some of the world’s most exciting and forward-thinking brands. She writes about digital marketing, websites, entrepreneurship and more.

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