1- Can you tell our readers about your background?
I am a Sales consultant and coach for women entrepreneurs, and the Founder of RB Consulting, a boutique firm providing bespoke sales and strategic planning advisory for startups and non-profits. I work with solopreneurs within my VIP Day intensives to help them with their sales system and process.
Besides hosting the podcast Ace the Sales where we talk all about mindset, skills and personal growth for small business owners, I am also a TEDx Speaker and Author of the book ‘How to revolutionize your Sales Mindset.’
I have been on the entrepreneurial journey for more than 12 years and am mission-driven about being the catalyst in the growth journey of women entrepreneurs.
In my personal life, I am a mother to a teenager, wife to a beautiful soul, and in love with everything that’s chocolate. I am a workaholic and recovering perfectionist who enjoys yoga and sunrises.
2- What inspired you to start your business?
I got into sales and strategic planning advisory four years ago as I had been observing a lot of my peers and fellow entrepreneurs at various forums and groups struggling to grow their businesses. This was primarily for two reasons – one is lack of business acumen because people are excellent in their core expertise but scaling up the business is at times beyond it. Secondly the fear of selling. A large number of women find selling to be a dirty, manipulative, or difficult task. This certainly stalls their business growth.
Hence I put together a solution for both problems and started my consulting business to help women overcome their sales fears, learn authentic selling, and get strategic with their business growth.
3- Where is your business based?
The Cultural and heritage land of India which is soon taking global economic centre stage with women playing a pivotal role in the same.
4- How did you start your business? What were the first steps you took?
At the very start of my consulting business, I had no clue what I was getting into. I had been selling products in the first business which can be seen, sampled, and described in terms of dimensions and colours. But I had no idea how to sell services! That was new for me.
To move from a product-based online retail business to a service-based offline B2B consulting business was not easy for me. It took me time to work on my niche services. Once that was done I consciously worked upon building my personal brand around it. And the third thing I did was to get a coach who helped me through the process of transformation. Changeovers are not easy and it helps to have a coach and a close group of business buddies who can hold that space for you.
But I would say my intuition and purpose guided me in choosing the kind of work I wanted to do. The first few projects came via friends but then since I had a very well-defined purpose that I wanted to help women in their business growth journey. Therefore I was able to spot the businesses and entrepreneurs in my network and local area with whom I wanted to work with. So I reached out to businesses with cold emails.
5- What has been the most effective way of raising awareness for your business?
Connecting with people, their needs, and desires.
Since I serve women with sales coaching and consulting, it becomes imperative to first understand what is coming in their way of achieving their goals and then do the solution-finding. That was the initial approach I took.
Now having worked across industries and sizes of businesses for over 4 years, I have a deep understanding of what kind of a sales process and system a particular business needs and thus have now developed my frameworks around which I help my clients. That is the Strategic intensive and VIP Day that I offer my clients.
But even today – networking and speaking engagements are the most effective ways to raise awareness about my business.