These days, a fully functional and mobile-friendly restaurant website is essential so that customers can browse menus and order food at their fingertips. Due to the limited capacity of restaurants and cafes, it has become incredibly important for customers to be able to reserve a table online. We have listed the top restaurant website trends for 2022 in this article.
Ready? Let’s start…
Restaurant Website Trends
1- Taking orders directly through the restaurant website
Based on Hospitality & Catering News, the consumer spending on takeaway and delivery in the UK grew by 11.4% in early 2020, while dine-in spending fell by 3.5%. While third-party delivery companies such as Grubhub and Uber Eats have seen huge increases in sales, the consumer research firm Sense360 found that 63% of consumers prefer to order delivery directly from the restaurant, versus 18% who prefer third parties. This number shows the importance of owning a fully functional and mobile-friendly website for restaurant owners.
Despite the presence of delivery websites like Lieferando, restaurant owners will be able to own their platforms instead of being contractually bound to another company.
2- Focus on the environment & healthy eating on the restaurant blogs
People are becoming more aware of their environmental impact and intend to change their behaviour as a result. This includes buying fewer plastic products.
While there are countless ways to market your restaurant or what you do for the environment, blogging has a lot more benefits than most other methods. Soon, restaurant websites will start posting on their blogs and social media about how they are contributing to sustainability and healthy living.
Starting a blog is simple, and the time investment isn’t enormous. Writing one article every week may take an hour, and responding to readers’ comments may take 20 minutes. This will provide you with a loyal readership, an opportunity to interact and connect with customers and prospects, and a higher ranking in search engines, which may increase website traffic and conversion. Additionally, it is a well-targeted marketing method because it allows you to generate content for the ideal clients.
On their blogs, restaurant owners may also feature events, announcements, the chef’s pick of the week, and news about their restaurants.
3- SEO, user experience and website performance
Potential customers usually turn to Google to find a place to eat or a place to hold a special event.
One of the most important website trends in 2022 is website speed, which applies to all industries. Therefore, restaurants should pay attention to how quickly their restaurant websites load. In addition to affecting search engine optimization, good website loading speed also prevents visitors from going to other food delivery or competitor restaurant websites.
Placing a PDF of your menu on your restaurant website will be a big no. The user experience is one of the search engine ranking factors for restaurant websites, and owners should allow visitors to scroll through their menus without having to download them.
Search engines may view a static website with no updates as “dead” with no life and no new content to offer. Therefore, updating your website with fresh and unique content once a week can mean better opportunities for search rankings. Blogs, for example, are a great way of keeping a website fresh and alive!
Read our list of tips to increase your website’s visibility on search engine rankings here.
4- Lead Generation and Email Automation
In the upcoming year, lead generation and email marketing will continue to be hot trends. Restaurant owners will utilize their websites to capture leads. The purpose of this is to increase customer loyalty and acquisition.
Restaurant owners can add a line of text on their websites to encourage guests to sign up for their email lists. Visitors can then receive a small coupon or a free appetizer as an incentive to sign up.
The good thing is, you can automate email marketing. Restaurant owners could use an RSS feed that updates subscribers every time they publish new content on their sites. A loyal audience results in return traffic, which is valuable for your website.
Looking for ways to increase your subscribers’ list? Read our article “5 Ways to Build an Email Subscriber List”
5- Increasing revenue streams online by finding creative ways
Due to the pandemic, restaurants are selling products and merchandise to pay their rent. This includes selling restaurant branded merch such as T-shirts, caps, mugs, tote bags, gift cards and more.
As well as catering for events and festivals, restaurant owners can also offer cooking classes, increasing their revenue. Using an online booking form or a calendar on their website can make this process easier.
6- The rise of dark kitchen websites
In 2021, we have seen the rise of dark kitchens. Dark kitchens are kitchens without actual restaurants. And they are generally accessible only via social media platforms and delivery services such as Deliverect.
Based on Statista, they will take up 50% of the market share of both drive-thru and takeaway food services by 2030.
We expect to see more dark kitchen businesses having websites and offering food delivery via their own websites in the coming year.
Interesting Restaurant Online Ordering Statistics
Do you still have doubts about refreshing your restaurant website? Take a look at the following statistics regarding restaurant online ordering:
- Based on NRN, Digital ordering and delivery have grown 300% faster than dine-in traffic since 2014.
- 70% of consumers say they’d rather order directly from a restaurant, preferring that their money goes straight to the restaurant and not a third party.
- 57% of millennials say that they have restaurant food delivered so they can watch movies and TV shows at home.
- 45% of consumers say that offering mobile ordering or loyalty programs would encourage them to use online ordering services more often.
- Orders placed via smartphone and mobile apps will become a $38 billion industry by 2020.
- Pizza chains reported an 18% increase in customer spend from online/mobile orders vs. phone orders.
- Own your online ordering system: 43% of restaurant professionals said they believe third-party apps interfere with the direct relationship between a restaurant and its customers.
- 90% of guests research a restaurant online before actually going there. (Upserve, 2019)
- 92% of diners read restaurant reviews. (Upserve, 2019)
The advantages of having a restaurant website on the WordPress platform
Perhaps you think of WordPress as a blogging platform, not as a suitable platform for building websites. First, let’s clarify. Originally designed as a blogging platform, WordPress(com) continues to be a hosted website. But many Fortune 500 companies like UPS and eBay prefer WordPress(org). This is because WordPress(org) is an open-source platform that allows for more flexibility than any other website platform.
Let’s have a look at some of the advantages of using WordPress for your restaurant website:
1- Cost: It is free, you only need to pay for your hosting and domain name. In contrast to other platforms such as Wix or Squarespace, there is no monthly subscription fee. You can also save money on maintenance expenses if you do it yourself rather than hire a designer.
2- SEO: SEO is much better with WordPress. You can customize SEO tactics for every page, giving you full control over how search engines rank your pages. Plus there are a lot of free plugins you can make use of.
3- Content Marketing: It is an ideal platform for content marketing. You can update the content of your site quickly, easily, and as often as you like with WordPress. Furthermore, Social Influence can teach clients how to update content, edit pages, and publish new blog posts.
4- Integration: Third-party apps, such as online forms, booking platforms, reservations, email marketing and menu plugins, are easy to integrate.
5- Ownership: When you use WordPress, you own the data of your clients, unlike the other DIY platforms. This is something many website owners overlook. It’s better to not be at the mercy of other businesses, right?
6- Online Sales: Restaurant owners should use their websites to make online sales. And you don’t even have to pay extra for this. Unlike DIY platforms, the e-commerce plugin WooCommerce is free, allowing restaurant owners to sell anything on their own websites.
Interested in working with us on your SEO optimized & mobile-friendly restaurant website? Contact us today for a free discovery call!