Shawnell Miller is a former recruiter turned entrepreneur. She was able to uncover her limiting beliefs as a result of her struggles in life, and now with her…
Nicole Hart: Building Brands with Soul
Nicole Hart is a Boston-based entrepreneur who went from working in advertising to following her inner voice, which urged her to become an entrepreneur like her parents. She established Hart & Soul, a soulful branding studio to serve female-led lifestyle businesses.
Nicole is passionate about mindfulness and planning to launch a podcast about living an authentic life and leading a successful business in the upcoming days.
1- Can you tell our readers about your background?
I’m a former advertising agency executive turned female founder specializing in brand design and management.
2- What inspired you to start your business?
My parents are entrepreneurs and I was tired of feeling overworked and uninspired serving multi-million dollar organizations who didn’t even know I existed. I wanted to apply my skills to changing someone’s life by supporting their business.
3- Where is your business based?
My business is based in Boston, United States.
4- How did you start your business? What were the first steps you took?
I started freelancing for friends and family, I worked for nothing and eventually started getting paid referrals.
5- What has been the most effective way of raising awareness for your business?
Investing in social and networking with other business owners.
6- What have been your biggest challenges and how did you overcome them?
Imposter syndrome was (and is) a big one. I meditate and have a spiritual coach who helps me keep my energy and thoughts positive. I’m constantly reframing my self-doubt or fears.
7- What personal sacrifices have you made throughout your career?
I think emotional well-being was the biggest sacrifice. The pandemic is obviously horrendous but one positive was that it forced me to look at how I was spending 8 hours of my day (unhappy and stressed).
8- How do you stay focused?
Many to-do lists 🙂
9- How do you differentiate your business from the competition?
I create brands that are grounded in strategy and soul. Bringing your true nature to your business and brand is critical for success.
10- What has been your most effective marketing strategy to grow your business?
Social has been critical
11- What’s your best piece of advice for aspiring and new entrepreneurs?
Start before you’re ready.
Want to be featured here?
12- What’s the best work-related advice you’ve ever received?
If you have to convince someone to work with you, you’ll have to convince them to do the work.
13- How do you manage self-doubt?
I sit with it and try to understand what’s causing it. Then I make a list of all the ways I’m capable of doing or achieving what I’m pursuing.
14- What’s your favourite app, blog, and book?
App – Deliciously Ella.
Blog – Rachel Hollis. Book – Untamed Glennon Doyle.
All are focused on building a grounded, fulfilling and healthy life.
15- What’s your favourite business tool or resource? Why?
I love slack and Canva – great ways to communicate efficiently and easily create beautiful collateral.
16- Could you name a woman who’s inspired you the most?
I could name many! My mother has inspired me the most. She raised me as a single parent from the time of my birth until I was five. She is full of strength, wisdom and joy.
17- How do you balance work and life?
I set boundaries with my clients and in my calendar. Otherwise, work and personal life can easily blend together.
18- How do you unplug from work?
I leave my phone in the other room.
19- What do you have planned for the next six months?
Launching a podcast focused on business strategy and soul (living an authentic life and leading a successful business) and a new collective for female entrepreneurs looking to do the same.
20- How can our readers connect with you?
Facebook and Instagram: hartandsoulcreative.co
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