Maternity Leave: How to Prepare your Business

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Being pregnant is a wonderful and exciting experience. However, it can also be a little frightening and anxiety-provoking if you and your business aren’t ready for your new adventure. You’ve heard everyone advise and encourage new moms to plan their maternity leave in advance, but how do you really do it and prepare yourself for the big change that lies ahead? In today’s post, I’m going to give you tips on how to prepare your business for your maternity leave and how to stay organized so you can be relaxed and enjoy staying with your little one.

1- Get ready and prepare your clients

As soon as you know that you’re pregnant, there is one question that pops into your mind: “What do I do with my business?”

As a mompreneur, you have to be prepared for everything. You have to be prepared for all the challenges that come up when running a business and being a mother at the same time.

Start preparing for your maternity leave 3-4 months before it starts. This will give you enough time to plan everything out, from finances to marketing efforts. Start looking for people who can help you with tasks like social media, email marketing and customer support. If necessary, hire someone part-time or full-time who can take over some of your responsibilities during this time.

You should also let your customers know about this change in advance so that they don’t get confused when they don’t receive any news from you. Send an email or make an announcement on social media explaining why they haven’t heard from you lately and when they can expect to hear from you again.

2- Create a maternity leave plan

A maternity leave plan is a document that sets out a series of steps that you can take to ensure that your business continues to run as smoothly as possible while you are away.

It will help you to:

  • Ensure that someone else is able to step in and continue running the business during your absence.
  • Reduce stress for you, your employees and your clients.
  • Take steps to prevent problems from spiralling out of control by preparing for them in advance.

3- Set clear goals for your maternity

There is nothing worse than taking time off and getting behind. Set goals and develop a plan that will help you stay on track with what you need to accomplish during your time away. Be sure to include tasks that can be accomplished remotely. Or delegate them to others so that you do not feel like you are losing ground when you are away from the business.

4- Automate the business where possible

Many new mothers find it difficult to keep their businesses running during maternity leave.

It is important to automate processes where possible. If you have a website, you can keep collecting leads so that you can grow your customer base. Using an email marketing tool like MailerLite, you can create a series of e-newsletters for these leads. Therefore, they are automatically sent when they are due. You can also schedule your social media posts using scheduling tools like Tailwind.

By doing this, your business doesn’t have to rely on you being available all the time during this busy time.

5- Consider hiring outside help to replace your role during maternity leave

Consider whether hiring someone part-time or full-time would make sense for your business during your maternity leave. It may make more sense to hire someone part-time who can handle multiple clients’ work as needed if you cannot afford to hire a dedicated employee who will work exclusively on your business. Either way, it’s essential that whoever takes over for you understands the importance of all aspects of your business. This includes accounting, marketing, and customer service.

6- Make smart investments

Carefree maternity leave is a luxury that many women don’t have.

Making smart investments in your business before you become pregnant is the first step towards better maternity leave. This includes setting up processes and systems to make sure everything runs smoothly while you’re away from the office. If you haven’t done this yet, start now so that when you take maternity leave, everything will still be running smoothly without you being there to manage every aspect of the business.


Hopefully, this article provided you with the inspiration and guidance to start preparing your business for your maternity leave. In order to make your maternity leave as smooth and seamless as possible, it is important to get everything organized so that you can spend more time bonding with your baby.

Social Influence

Damla is the founder of Social Influence. She has spent over a decade working and leading digital marketing positions for some of the world’s most exciting and forward-thinking brands. She writes about digital marketing, websites, entrepreneurship and more.

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