Tips and tricks to get clients on social media
Are you a new business owner? Not sure where to find clients? Are you feeling overwhelmed because there are so many things to do and so little time? No worries! As part of this blog post, I will share some tips on how to get clients online. Let’s start…
1- Stick to one social media platform
Starting to promote your business on social media is a great idea if you are an entrepreneur who has no previous marketing experience, or an income that is not enough to outsource your marketing. With social media, you can build relationships with people all over the world for free. However, there are many social media platforms to choose from. The good news is that you don’t need to be active on all platforms. Choose the one where your ideal clients are most likely to hang out, and stay with it. Because you will both feel overwhelmed and spend a lot of time on social media if you try to create content for all these platforms.
2- Create before you consume
The best way to showcase your work is to create, whether you are an entrepreneur or creative. Plus, you don’t need a client to create a project. All you have to do is select your area of expertise and start working. You can create illustrations and post them on social media if you’re an illustrator. If you are a brand designer, create mood boards and branding for an imaginary company you’d love to work for. Additionally, it is a good idea to share previous client feedback since people are more likely to buy from people who are recommended by others. Try not to scroll endlessly through all the social media posts. While it’s easy to lose track of time while scrolling through your social media feed, what you really want to do is to show how talented you are. Create before you consume, so that clients will notice you!
3- Don’t worry about the vanity metrics
KPIs (key performance indicators) are probably familiar to those with a corporate background. At the beginning of each financial year, KPIs are set to track your performance at the end of the year. As an example, KPIs for an online marketer could be the number of website visitors or the number of online sales. Each of these are tied to the business’ key objectives. So whether you’re an entrepreneur or a corporate employee, knowing your business goal is crucial. Because at the end of the day, you will measure your performance against your key business objectives. Is your goal is to become an Instagram influencer? If so, the number of followers may be a useful metric. But, if you are a business owner, you don’t need many followers to get clients. Even less than 50 followers can lead to a client. Make sure you have the right type of followers, not just anyone on the internet, but people who may want to work with you.
4- Create meaningful relationships with your audience
Social media is no longer just about posting. Social media is what the name implies, and to get the most out of it you need to be social. Don’t post and ghost. Write genuine comments under your ideal clients’ posts. Use direct messaging to communicate with your audience. Nonetheless, don’t approach people with the intention of selling, as this may alienate them. Put yourself in the other person’s shoes, try to get to know them, and be authentic. Consider it a networking event! Who knows what it could lead to!
Entrepreneurs usually think social media is the only way to market their businesses, but it is only one aspect of digital marketing. It is, however, a great starting point for those with no marketing background, since it is free and easy. You can use social media platforms to market your services and attract visitors to your website. Make sure you choose the right platform and trust your instincts. Don’t accept all clients that come your way. It’s your business and you have every right to say no to those whose values don’t align with yours. As there are so many people who need your services, don’t lower your prices to get clients. Just get out there and show the world what you are capable of!