KPIs (key performance indicators) are probably familiar to those with a corporate background. At the beginning of each financial year, KPIs are set to track your performance at the end of the year. As an example, KPIs for an online marketer could be the number of website visitors or the number of online sales. Each of these are tied to the business’ key objectives.
So whether you’re an entrepreneur or a corporate employee, knowing your business goal is crucial. Because at the end of the day, you will measure your performance against your key business objectives.
Is your goal is to become an Instagram influencer? If so, the number of followers may be a useful metric. But, if you are a business owner, you don’t need many followers to get clients. Even less than 50 followers can lead to a client. Make sure you have the right type of followers, not just anyone on the internet, but people who may want to work with you.