7 Must-Have Elements For A Business Coaching Website

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A great business coaching website can help convert website visitors into leads and sales

Business coaches challenge executives to identify and mitigate weaknesses, cultivate their strengths, and grow as individuals. They take businesses from where they are now to where they should be. Did you know that 1.5 million searches are made every month by people and companies looking for coaches? But what about their online presence? What are the must-haves of a great business coaching website?

A great business coaching website can help coaches build a larger audience, get more clients, and sell more consulting sessions. This means more people can benefit from their services and coaches can make money doing something they love.

Let’s have a look at the seven must-have home page elements of a business coaching website:

7 Must-Have Home Page Elements of a Business Coaching Website

A benefit-driven headline

Website visitors must know instantly what you do in a concise and benefit-driven way. It should be clear to them that they are exactly where they need to be. Creating an impactful headline may seem straightforward, but it takes a few trials to nail the best one.

Tony Robbins’ home page & its benefit-driven headline

What you do and who you are

Tell them who you are and why you started. Make them curious to find out more about you and what you can offer them. Don’t be afraid to also show them what you enjoy doing in your spare time. Adding a picture would also help a lot!

Who do you help

Even before creating your website, ask yourself this question. Who are your ideal clients? Are they middle-aged women entrepreneurs or Millenials starting out in entrepreneurship? Once you identify your ideal clients, you need to make sure you communicate this on your home page so that they know you’re talking to them!

What problems do you solve?

On your home page, let your ideal clients know your solution to their problems. Identify their pain points and tell them you’ve got just the thing they’re looking for.

It may be that you encourage them to be more productive, better manage their time, or give them the confidence to increase their prices.

“As a small business expert, Barry gets small businesses unstuck.”

Benefits of working with you

Do you work with business owners to achieve clear and actionable goals? Do you provide them with information that helps them make more money? In this section, you can tell readers about your services and the advantages you can provide to people as a coach.

Social Proof

In service businesses, the experience you provide your clients is very important. Social proof is a good way to demonstrate your trustworthiness as a business coach who has actually helped business owners clarify their vision.

By placing testimonials and past projects on the homepage you can showcase your skills and build trust. Just make sure you use real photos and real names.

Call to actions

What do you want your website visitors to do? Do you want them to contact you, set up an appointment, or buy your business coaching deal? Ask them.

If no clear call-to-action is present on your website, it does nothing but provides information about your coaching services. If you want to book appointments through your website, make sure to integrate an online booking tool on your homepage. Use it to make booking appointments seamless and professional.

Note: Your home page can have more than one call to action, but the landing/sale page should have only one irresistible CTA so that your visitors aren’t distracted.


Once you have a business coaching website, you may not get much traffic, but once the traffic starts to roll in, you must keep your visitors on your website and convert them into leads and sales.

As your website grows, you’ll want to be sure that you are making it easy for people to work with you. This is why implementing all the above elements on your business coaching home page is essential.

We can help unlock your business potential with website, design and digital marketing activities. Contact us today if you’re ready to invest in your business coaching website!

Social Influence

Damla is the founder of Social Influence. She has spent over a decade working and leading digital marketing positions for some of the world’s most exciting and forward-thinking brands. She writes about digital marketing, websites, entrepreneurship and more.

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