Digital marketing takes place at a speed that is barely comprehensible to the human mind. With the advent of technologies like Search, Social and Content, marketers and companies are able to cater to the needs of their audience, which in turn helps grow their business and customer base. In this article, we will list seven B2B digital marketing trends that will shape 2023.
1- Voice Search
Voice search has already become an important part of B2B digital marketing. According to data from Google, 40% of searches on mobile are made using voice commands. A recent survey found that half of the smartphone users use Siri or Google Assistant at least once per day.
This trend is set to continue as more people buy smartphones with voice recognition capabilities built into them. This includes Apple’s Siri and Amazon’s Alexa, which can both be used to complete tasks such as setting reminders or checking stock prices by just speaking into your phone.
Today, many companies use chatbots, but they’re not exactly cutting edge anymore either – at least not like they were two years ago. But soon enough, chatbots won’t just be limited to customer service – they’ll be able to do everything from helping users find product information to setting up appointments with sales representatives or account managers.
3- Artificial Intelligence
In 2023, artificial intelligence (AI) will become increasingly important. Digital marketers already use AI in the form of bots, content creation and chatbots, but it will soon play a major role in marketing.
Google and Facebook are already using artificial intelligence, but it is not yet a mainstream technology. It may take another five years or so before most people start using AI regularly, but it’s coming. This means that marketers will need to learn how to use it effectively and integrate it into their strategies.
4- Video Content
In 2023, marketers will continue to push video content forward as an effective way to reach their customers online, whether that is through social media or websites. Video marketing is becoming increasingly popular because it allows businesses to communicate more personally with customers.
5- Marketing across multiple channels
The importance of social media marketing will continue to grow in 2023. Facebook, Twitter, Instagram, TikTok and LinkedIn will continue to be popular social media platforms. However, new platforms will also emerge over time that cater to particular industries or professions.
Additionally, B2B companies need to focus on email marketing, content marketing, and search engine optimization (SEO).
Email marketing is one of the most cost-effective ways for B2B companies to reach out to clients and prospects. You can use it to promote products, send newsletters, and announce events. The use of email automation will also remain a powerful way to increase your workflow’s efficiency.
In addition to creating valuable content that educates people about specific topics relevant to their industry or niche, B2B companies can use content marketing to build relationships with new audiences.
SEO is likely to remain the most important digital marketing channel in 2023, with 90% of marketers saying it will be their key area of investment, having provided positive results thus far in 2022.
It is, however, essential not to overlook long-term SEO strategies, such as link building. Link-building can help you stay competitive over time. It is also important to improve the speed of your site and make it mobile-friendly. Both of these factors are taken into account by Google when ranking websites, so they’re worth paying attention to now more than ever!
7- Content Marketing
The benefits of content marketing are well known by now. It’s easier to maintain; it can generate leads directly; it provides a platform for thought leadership, and it’s relatively inexpensive when compared with other methods such as social media advertising or paid search.
In addition, content marketing works well across different platforms. For example, you can share a blog post on Facebook and link it back to your website where people can find out more about your services. It also helps attract new customers by providing useful information about your industry or niche that they may not have known about before reading your post. It is a powerful way to connect with your audience on a personal level and build trust.
Now and in the future, great digital marketing relies on the same foundations—well-defined goals, relevant messaging, and above all else, care and attention to detail.
Things constantly change, making it nearly impossible to accurately predict what our world will look like ten years from now. The only certain thing is that the trends listed above will continue to be effective, along with whatever new ones may emerge in the upcoming years.
Regardless of whether you’re a small business owner or a marketing professional, make sure you focus on the above digital marketing trends and keep up to date with the latest ones.