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Top Email Marketing Tips Every Online Entrepreneur Should Master

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Email marketing is one of the most effective strategies a marketer can master. Every online entrepreneur should know that email campaigns are the secret sauce to getting ahead in the online world. But it’s not just a matter of messaging people on a list. You must produce something that gets noticed, is actionable, and connects with your audience. Here are the top email marketing tips to help you get ahead of the curve.

1. Know Your Audience

Before you hit “send”, learn about the people you’re messaging. It is important to know your target audience so that you can create content that speaks directly to their passions, desires, and problems. Dig into who your subscribers are, how they behave, and what they like. You can use it to write content that is personalized and helpful.

Segment your audience by:

  • Age
  • Location
  • Purchase history
  • Interests or hobbies
  • Engagement level with previous emails

This will let you send more targeted emails, boosting your engagement rates.

2. Write Compelling Subject Lines

The subject line is the first thing your recipient will see, and if they don’t like it, they won’t open your email. It’s as simple as that. Creating a catchy subject line is the secret to higher open rates. If you are not a wordsmith, use services like Academized to write effective subject lines. They are much more the just an essay writing service – they can provide any type of written content. However you write them, ensure your subject lines are short and simple and create interest or value. For example, instead of writing “Weekly Newsletter”, try “Unlock Exclusive Deals This Week!” or “Improve Your Productivity Today In These 3 Ways”. Make your audience curious and show them exactly what they’ll gain by opening your email.

3. Personalize

Everyone loves emails that feel like they were written just for them. Even things such as mentioning the recipient’s name will go a long way. But don’t stop there. Overcome basic personalization and customize your content based on previous activity, behavior, or purchase. If someone, for example, bought a pair of running shoes from your online shop, then you might send a follow-up email with maintenance instructions for those shoes, optional products such as running socks, or a discount on gym equipment. If people think you know them, they’re more inclined to read your emails.

4. Make Your Content Mobile-Friendly

More than half of all emails are read on mobile. You’re not reaching a whole lot of people if you don’t have emails that are optimized for a smartphone. Make sure your design is responsive, which means it automatically adapts to different sizes of screens. Font sizes must be larger to read, paragraphs should be minimal, and CTA’s should be easy to click. Also, make sure you try out your emails on different devices before sending them. This extra step can alert you to any formatting glitches that may hinder the user experience.

5. Test, Analyze, and Optimize

Email marketing is not a one-size-fits-all solution. Something that might work for one campaign might not be appropriate for another, so experiment. Test various subject lines, email designs, and CTAs with A/B testing. Check your progress to see which version works best. To know if you’re doing it right, check your open rates, click-through rates, and conversion rates. Utilize these data to adjust your campaigns and constantly optimize.

6. Use a Clear Call-to-Action (CTA)

There has to be a reason for every email, and your reason will typically have something to do with the action you’d like your readers to perform. Whether it’s to get a free eBook, subscribe to a webinar, or buy something, your CTA should be explicit and distinct. Act-driven phrases such as “Request Your Discount Now” or “Buy Now” will increase urgency. Set your CTA button in a prominent place so it can be easily found, and don’t be afraid to duplicate it in longer emails so readers know what you want them to do.

7. Clean Your Email List Regularly

Stop wasting your time sending emails to people who never read them. Make sure to clean your email list often, as it will increase deliverability and give you an active audience. Get rid of the subscribers who haven’t opened your emails in the past 6 months or longer. Email lists degrade over time, so use email verification tools to clean them automatically.You can also do a re-engagement email to win them back before you delete them. A clean email list not only increases your open rates but also keeps your email campaigns cheaper.

Keep Learning and Experimenting

Email marketing is an ever-changing field. You need to keep learning and trying new things if you want to remain in the game. Use these tips, stay up to date, and never be scared to experiment. Your marketing career will thank you!

Social Influence

Damla is the founder of Social Influence. She has spent over a decade working and leading digital marketing positions for some of the world’s most exciting and forward-thinking brands. She writes about digital marketing, websites, entrepreneurship and more.

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