|
Getting your Trinity Audio player ready...
|
If you’ve ever wondered how to get your business mentioned in ChatGPT, you’re asking the right question—and focusing on the future of brand visibility. As AI tools like ChatGPT, Google Gemini, and Perplexity become the go-to sources for information, it’s no longer enough to rank on Google. Today’s most forward-thinking brands are optimising to show up inside AI-generated answers.
While many businesses are still trying to detect whether content is AI-written, the real opportunity lies in making sure your brand is part of the conversation when users ask AI tools for advice, recommendations, or insights.
The Wrong Obsession: “Was This Written by AI?”
I see a lot of entrepreneurs judging content created by AI tools. It’s understandable that they are concerned about AI-generated content, but I think it’s time we get over it. First of all,
- AI content can be high-quality. What matters more is value, clarity, and usefulness to your audience.
- AI use is widespread. From emails to blogs to customer service scripts, AI is embedded in most modern content workflows.
- Detection tools are flawed. AI detectors are often inaccurate, especially as models become more humanlike in tone.
The smarter question shouldn’t be “Was this written by ChatGPT?” anymore. The most important question these days is: “Does ChatGPT mention my brand when someone asks about my industry?”. Because SEO is evolving, people are asking questions to ChatGPT and other AI tools. Therefore, this is what we have to embrace as soon as possible.
The Right Focus: “How to Get My Business Mentioned in ChatGPT”
Scanning AI usage is like a toxic behavior these days. No body benefits from it. Instead of scanning for AI usage, business owners should focus on visibility in AI tools. When a user types something like “What’s the best project management tool for startups?”, you want your company to appear in the answer.
Here’s why that matters:
1. AI Tools Are Replacing Traditional Search
Millions of people now ask AI tools instead of Google. These tools don’t always provide a list of links. They summarise and recommend. If your brand isn’t part of the AI’s “mental model,” you’re invisible in this new environment.
2. Mentions Drive Credibility
Showing up on ChatGPT or Gemini implies trust and authority. These tools pull from a mix of public sources: news, blogs, databases, forums. The more your brand shows up positively in those places, the more likely you are to appear in AI responses.
3. AI Optimisation Is the New SEO
Instead of traditional keyword rankings, the goal is to be understood and surfaced by AI models. That means building a presence in the right data sources that feed these tools.
How to Get Your Business Mentioned in ChatGPT (and Other AI Tools)
If your next marketing question is “how to get my business mentioned in ChatGPT,” here’s a strategic checklist to start improving your AI visibility:
1. Invest in Authoritative Content
Publish high-quality content that others reference: original research, expert interviews, thought leadership. Content that’s mentioned is more valuable than content that just ranks.
2. Be Present in Trusted Public Databases
AI tools are trained on public sources. Make sure your brand is listed on:
- Wikipedia (if notable enough)
- Crunchbase
- Industry-specific directories
- News sites and PR publications
3. Encourage Third-Party Mentions
Collaborate with influencers, journalists, podcasters, and bloggers. AI tends to trust sources that appear in diverse and reputable contexts.
4. Test and Monitor AI Responses
Ask AI tools directly:
- “Who are the top [your niche] companies?”
- “What is [Your Brand] known for?”
- “How to get my business mentioned in ChatGPT?”
Study what answers show up and why. This can guide where to focus your content and PR efforts.
5. Consistent, Clear Branding Across the Web
Ensure your name, tagline, value proposition, and tone are uniform everywhere online. AI uses this to understand what your business is and does.
Final Thought: From Detection to Direction
Trying to detect AI-written content is yesterday’s problem. The brands that will become successful tomorrow are the ones that embrace AI as a channel, not just a tool. It’s not about fighting AI, it’s about being found by it.
If you’re serious about growing your visibility, start by asking: “How do I get my business mentioned in ChatGPT?”. Then build your content, reputation, and presence to make the answer inevitable.
